June 07 Newsletter
Hello
, and welcome to our rain filled June round-up!
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Client Forum
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Client Forum Update
In line with our promises made at the client
forum, Studio 2 Online have decided to revert back
to our old ways...in managing projects that is. Sorry,
Lucy isn't making another return, but we hope
within the next few months to have hired a new Project
Manager with a wealth of experience to manage
all projects. We intend for this person to work alongside
the Account Managers to ensure that all studio work
is scheduled and that that schedule is stuck to like
a Porsche 911 to the tarmac. We are also ensuring
that the schedule only covers 3 days of each week to
allow cases to be turned around quick time!
Studio 2 Online are on a recruitment rally rather
than just a drive as we are looking for three key roles
to be filled by the end of the summer; the above mentioned
project manager, an additional Account Manager and
a Technical Manager to oversee and
guide the development team and advise the account managers
on all things technical.
Lastly, we are committed to hiring two experienced
studio staff to help with the turnaround of all existing and new
projects.
These new additions are in direct response
to the feedback received at the client forum
and will make a huge difference to our quality,
efficiency and planned growth. So once
again, thank you for attending and helping
us to serve you better.
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For anyone interested in any of the positions, please
see our website for further information and application
forms.
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 New Pay Per Click Packages
Launched at the Client Forum, we now have the collateral
for our new PPC and SEO packages available to anyone that
is interested in switching or starting a new campaign.
Our PPC campaigns offer:
- Pay Per Click Management of
the highest level by our dedicated full-time search
engine experts to save you time.
- Full key word research for each of the Pay Per Click
Networks identifying as many terms as we can related to
your service, the number of searches performed for each
term and the estimated cost per click to maximise your
responses.
- Detailed individually written adverts for each product
or service you provide to deliver targeted responses.
- Full bid management to ensure your ads are always placed
in the most cost effective positions - reducing the amount
you spend without affecting your position.
- Full tracking facilities and comprehensive campaign
analysis.
- Detailed monthly reports to
clients with information of cost per click, spend, number
of enquiries/sales, click through rates, number of clicks,
cost per sale/enquiry and ROI. Further recommendations
will be made based on these reports.
To find out more
information or to request more information,
call Mechelle
on: 0116 2614485
or email: mechelle.harcourt@studio2online.co.uk
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Get Up Close & Personal |
 Each
Month Studio 2 would like to introduce you to
a member of the team to promote personal contact,
so that you can really get to know the people
behind the work we do; This month Mechelle
speaks to one of the newer members of the Studio
2 Online family, account manager, entertainer
and super dad Chris
Booth! Chris has been a welcome breath
of fresh air to the team and many more of you will
get to know him as we do...
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M: What's your Favourite film?
C: The Bourne Identity, great film!
M: What is a passion of yours/hobbies?
C: Tennis - I used to umpire at Wimbledon and
it's a fabulous place to be for two weeks in the
summer. Hint, hint for two weeks off Giles?! LOL!
M: Who are you inspired by?
C: My friends. Each of them in their own way has aspects
that I can learn massively from.
M: Pet Peave?
C: When you phone a company and they ask for your details
and then they put you through to someone else who still
asks for all your details again, so frustrating!
M: Songs on your MP3?
P: I'm still stuck in the 90's with people
like Bryan Adams (sad eh?!)
M: Last thing that made you laugh out load
- keep it clean!
C: Paul "Powerhouse" Bradley (our designer)!
How can you work in an office with him and not laugh
at the incredulously funny things he comes out with
all day long.
M: What are your aspirations?
C: I would love to live in Australia or New Zealand
for a couple of years.
M: If you were a superhero, who would you be?
C: Superman - I dare anyone to say different! |
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Industry
News - Wi-Fi Blocking Paint now available!
A US firm is selling paint that it says can secure computer networks. EMSEC Technologies is selling $6 per-square-foot paint which it says creates electromagnetic shielding that prevents hackers from attacking wireless networks.
Tested in military applications, the technology is now available
to the civilian market and would be useful for anyone who
needs to make sure a data room is completely secure, said
the company's president and chief technology officer Wayne
Legrande. Use of the paint can ensure that anyone who wants
to steal your data has to break through physical security
to get it.
"You have the ability
to make whoever is trying to obtain your information have
to come up very, very close to your facility. You're talking
sometimes within the building," said Legrande.
He did say, though, that users would have to remember to
paint the floors and ceilings as well as the walls."What
people don't understand is that if you're in a multi-storey
building, your computer systems are on the second floor and
you've got someone above you who wants your information, they
set up an antenna, a laptop computer and they basically can
get it right through the floors," he said.
This futuristic concept would be the equivalent to covering
your walls, ceiling and floor with tin foil but would also
restrict signals to mobile phones and blackberries so would
not be practical for your entire office; but if
you were concerned about the security of your building/office
we think it's a really out there creation!
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Sasha's web advice |
If you're like me, you'll
spend more time reading your emails than you do
surfing the web. Email is one of the most powerful
mediums to talk to clients and prospects.
Below I've listed 10 tips or best practices to use everyday in your email marketing activities. Used wisely and consistently, there's no doubt you'll see an increased response from your subscribers...
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 Avoiding
the Spam Filters?
They are great tools for communicating. They create
an open, honest, up to date dialog with an audience
and although the author is leading the conversation,
it is open to comment and feedback.
Maximizing Click-Through Rates
Both web pages and emails can contain a lot of text
and graphics, and this sometimes makes it harder
to get your subscribers to perform a certain task,
such as clicking on a link to see your special offers.
Better to write them in a plain, bold, highighted
text link as opposed to a banner or button.
The Power of Personalisation
If you were standing in a crowded street, which of
these would get your attention?: "HEY, YOU!"
or "HEY JOHN!" (assuming your name is John).
The power of personalisation can and should be used
in your emails.
One-Click Unsubscription
If you want your mailing list to grow, then there
are two things that you absolutely must have: a
double opt-in process, and a quick way to unsubscribe.
Signup Confirmation
Don't get accused of spamming, always use a double
opt-in confirmation process. Double opt-in means that
after your visitor initially enters their email address
to subscribe to your list, you should then send them
a "confirmation" email with an opt out option
in this email, just in case.
Tuesday / Wednesday = Increased Response
In my learned understanding of the web, (and studies
conducted by online research analysts) the best days
to perform a mail-out to your list are Tuesday and
Wednesday, as this is when people are more receptive
to communication. This means that they are more likely
to read your content and click on links, meaning more
sales.
The Preview Pane
Popular email providers such as MS Outlook show a
preview of an email when it's selected in your inbox.
Always have some interesting content at the very top
of your email, as this is the part that will show
in the preview window of your subscribers email program.
Consistency is the Key
If you're running a newsletter or frequent email publication,
make sure you keep the look and feel consistent from
issue to issue. By keeping the look and feel consistent,
you help to maintain and strengthen your brand and
your image to your subscribers, which again will make
it easier to close sales when you need to.
On Time, Every Time
If you're running a newsletter or frequent email publication,
make sure you keep the look and feel consistent from
issue to issue. By keeping the look and feel consistent,
you help to maintain and strengthen your brand and
your image to your subscribers, which again will make
it easier to close sales when you need to.
The Half-a-Second Subject Line
When your email arrives in your subscriber's
inbox, you generally have about half a second to
catch their attention with the subject line of
your email. After this, they will either delete
your email or ignore it. In your subject line,
try and specify a benefit that the subscriber
can expect by reading your email.
Well folks that's all for now, I'm
off to perfect my tan, (in between the down pours
of rain that is) before the party season really
starts; happy summer!
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Case Study: Education for All |
Education For All seeks to ensure that in the UK
the building of new schools, or the refurbishment of
existing schools, is done in a way that has benefits
on a local, national and global level by promoting
life-long learning and sustainability for everyone.
An essential proposition of Education For All is that
there is a need to protect our environment in a way
that nurtures a sense of accountability and secure
the future of our local communities wherever we are.
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www.educationforall.com |
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Case Study: Digital Voice |
Digtial Voice are business to business specialist
VoIP providers that are unique in the way that they
provide a service that is built in and managed in their
data centre with no need to purchase and install expensive
digital switch systems.
The system has been received well as it has increased
clients incoming call capability by 25%.
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www.digitalvoice.co.uk |
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Case Study: Millieboo |
Millieboo was a creation of Caroline Parker who has
a passion for finding hip, well designed and unique
gifts for babies.
Millieboo's attention to detail is projected
through their baby-wear ranges and gifts that can all
be ordered online and beautifully hand wrapped for
delivery. The choice of luxurious gift wrapping should
be the envy of all her competitors and adds that extra
special something for the perfect gift for the perfect
bundle of joy in your life.
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www.millieboo.co.uk |
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Please
note the mailbox this newsletter is sent from is non-responsive,
hence please don't click reply to send us feedback. All
feedback and enquiries should be sent to newsletter@studio2online.co.uk
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